1. What is ADR (Advertising Daily Reach)?

ADR (Advertising Daily Reach) measures how frequently your ad is seen by your target audience on average. It's calculated as the ratio of impressions to reach, expressed as a percentage.

2. How Does the Calculator Work?

The calculator uses the ADR equation:

Where:

• \( Impressions \) — Total number of times your ad was displayed
• \( Reach \) — Number of unique people who saw your ad

Explanation: ADR shows how often, on average, each person in your target audience saw your ad during a given time period.

3. Importance of ADR Calculation

Details: ADR helps advertisers understand ad frequency and optimize campaigns to avoid ad fatigue (too high ADR) or insufficient exposure (too low ADR).

4. Using the Calculator

Tips: Enter total impressions and unique reach numbers from your advertising platform. Both values must be positive numbers.

5. Frequently Asked Questions (FAQ)

Q1: What is a good ADR value?
A: Ideal ADR depends on campaign goals, but typically ranges between 100%-300% (1-3 views per person). Higher values may indicate ad fatigue.

Q2: How does ADR differ from frequency?
A: ADR is essentially the same as frequency, just expressed as a percentage (frequency of 2.5 = ADR of 250%).

Q3: Why is monitoring ADR important?
A: Monitoring ADR helps balance campaign effectiveness (enough exposure) with efficiency (avoiding wasteful over-exposure).

Q4: Should ADR be the same across all platforms?
A: No, optimal ADR may vary by platform, ad format, and campaign objectives. Video ads often have lower optimal ADR than static ads.

Q5: How often should ADR be checked?
A: For active campaigns, check ADR at least weekly to make timely adjustments to targeting or budgets.