Contribution Margin Formula:
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The Contribution Margin Percentage (CM%) measures how much of each sales dollar is available to cover fixed costs and generate profit after variable costs are paid. It's a key metric in cost-volume-profit analysis.
The calculator uses the Contribution Margin formula:
Where:
Explanation: The formula shows what percentage of each sales dollar remains after variable costs are covered.
Details: CM% helps businesses determine pricing strategies, break-even points, and profitability. Higher CM% means more funds available for fixed costs and profit.
Tips: Enter revenue and variable costs in USD. Both values must be positive, and revenue cannot be zero.
Q1: What's a good Contribution Margin %?
A: This varies by industry, but generally 50%+ is excellent, 30-50% is good, and below 30% may indicate pricing or cost issues.
Q2: How is CM% different from gross margin?
A: Gross margin considers COGS (all production costs), while CM% only considers variable costs that change with production volume.
Q3: Can CM% be negative?
A: Yes, if variable costs exceed revenue, indicating each sale loses money.
Q4: How can I improve my CM%?
A: Increase prices, reduce variable costs, or sell more high-margin products.
Q5: Should I use total revenue or per-unit values?
A: This calculator uses total revenue and costs, but CM% works the same for per-unit calculations.