1. What is Cost Per Thousand (CPT)?

Cost Per Thousand (CPT), also known as Cost Per Mille (where "mille" means thousand in Latin), is a marketing metric that measures the cost an advertiser pays for one thousand advertisement impressions on a web page.

2. How Does the Calculator Work?

The calculator uses the CPT formula:

Where:

• \( Cost \) — Total advertising cost in USD
• \( Audience \) — Total number of people reached

Explanation: The formula calculates how much it costs to reach 1,000 people with your advertisement.

3. Importance of CPT Calculation

Details: CPT is crucial for comparing the efficiency of different advertising channels and campaigns. It helps marketers optimize their advertising budgets by identifying the most cost-effective ways to reach their target audience.

4. Using the Calculator

Tips: Enter the total cost of your advertising campaign in USD and the total audience size (number of people reached). Both values must be positive numbers.

5. Frequently Asked Questions (FAQ)

Q1: What's a good CPT rate?
A: This varies by industry and platform. Generally, lower CPT is better, but you should also consider conversion rates and other metrics.

Q2: How does CPT differ from CPM?
A: They're essentially the same metric. CPM (Cost Per Mille) is another term for CPT (Cost Per Thousand).

Q3: Should I always choose the lowest CPT option?
A: Not necessarily. Consider audience quality, conversion rates, and campaign objectives alongside CPT.

Q4: How can I reduce my CPT?
A: You can reduce CPT by targeting more precisely, improving ad quality, negotiating better rates, or buying in bulk.

Q5: Is CPT used in digital marketing only?
A: No, CPT is used across all media types including TV, radio, print, and outdoor advertising.