1. What is the Impression Formula?

The Impression formula calculates the total number of times an advertisement or content is displayed by multiplying reach (number of unique people) by frequency (average number of times each person sees it).

2. How Does the Calculator Work?

The calculator uses the Impression formula:

Where:

• \( Reach \) — Number of unique people exposed
• \( Frequency \) — Average number of exposures per person

Explanation: This fundamental marketing metric helps quantify the total exposure of a campaign or content.

3. Importance of Impression Calculation

Details: Impressions help evaluate campaign scale, compare media effectiveness, and calculate cost-per-impression (CPM) for budgeting.

4. Using the Calculator

Tips: Enter reach as whole numbers (people) and frequency can include decimals (average exposures). Both values must be positive numbers.

5. Frequently Asked Questions (FAQ)

Q1: What's the difference between reach and impressions?
A: Reach counts unique people, while impressions count total exposures (including multiple views by the same person).

Q2: What are typical frequency values?
A: Frequency varies by campaign, but 3-5 is common for effective recall, while higher values may indicate over-saturation.

Q3: How do impressions relate to CPM?
A: CPM (cost per mille) = (Total Campaign Cost ÷ Total Impressions) × 1000.

Q4: Are impressions the same as views?
A: In digital contexts, impressions count delivery opportunities, while views typically require some engagement.

Q5: What's a good impression count?
A: This depends entirely on campaign goals, audience size, and budget - there's no universal "good" number.